On Wednesday, June 13, 2018 LASIO Keratin Lounge NYC hosted its first annual SUMMER IT LIST event. Beauty Influencers from New York and New Jersey were invited to Keratin Lounge NYC to discover how much easier life can be when they’re living it frizz-free. Influencers were treated to an evening of fresh eats, fine wine, and fun while getting glammed out by our certified LASIO expert keratin stylists and learning about the products and services that made our 2018 LASIO Summer It List. Scroll down to get an inside look.

Influencers, experts, mood shots, gift bags, hair straightener,


A party just isn’t a party unless you’re serving up mini Devil’s Food Cake cupcakes with cream cheese icing. How can we not love a sweet treat that’s so close to the shade of our LASIO branding? Guests sipped on red and white wine while enjoying an array of small savory dishes including chicken satay, spanakopita, pate and more. The night ended with a LASIO gift bag filled with our best-selling keratin-infused Hypersilk aftercare products and a complimentary Pro Straight 1 inch Ionic Flat Iron.

Keratin Lounge NY, experts,
The Keratin Lounge NY Team


keratin, LASIO, 3-Day, Blowout, smooth Hair


NYC Influencers experienced how much easier their lives can be with a LASIO 3-Day Smoothing Blowout. Our stylists use Hypersilk keratin-infused products to create a smooth fresh look that will last up to three days. Wether it’s a post workout drink or a weekend trip to the beach, the last thing you want to worry about is packing your blow dryer.   Book our newest and hottest service of summer 2018. Available at Keratin Lounge NY and PA locations.

beach waves, pro straight, flat iron


The key to getting sexy summer beach waves isn’t a curling iron, it’s the LASIO ProStraight 1 inch Flat Iron. We didn’t want our readers to feel left out so we asked Keratin Lounge NY Manager (a key player in the evening’s event), Natalie, to explain how to get this gorgeous look.

Step 1: Towel dry hair and follow with a few sprays of our new Keratin Protector.

Step 2: Rough dry your hair with your fingers. No brush required.

Step 3: Section hair and curl pieces in different directions to give it pattern and movement using our LASIO Pro Straight 1 inch Flat Iron.

Step 4: Spray the hair with our Innovative Luxury Dry Shampoo to give shine and texture.

Step 5: Add a little Hypersilk Advance Serum to smooth out the fly aways.

And voila beach goddess waves! To Get the trending tool that will transform your hair from blah to beach-babe ready click here.

If you don’t have time to do this look yourself, book a LASIO blowout and have one of our stylists do it for you. We’re here to ensure that you have a frizz-free summer.