Are Keratin treatments a solution to #OverconsumptionCore?
Raise your hand if you’re guilty of product hoarding—serums, creams, oils, masks, sprays—anything that promises to rescue your hair from looking like it just survived a tornado.
Never heard of overconsumption core? Here’s a glimpse of what it looks like.
As the saying goes, too much of a good thing can be bad. Piling on products can leave your hair looking worse, not better. So, what gives?
For those of us with dry, coarse hair that refuses to cooperate, the product overload struggle is real. Your bathroom counter looks like a beauty aisle, with products toppling over left and right, and despite the hundreds of $$ you've spent, your hair still feels… meh.
But what if we told you there’s a way to give your strands exactly what they need without turning your hair into a chemistry experiment? Enter keratin: your low-maintenance, high-impact hair savior.
Is product hoarding even effective?
Let’s break it down. Depending on the natural structure of your hair - it’s highly likely that it loves to drink up product—until suddenly it doesn’t. One day it’s thirsty, then the next it’s stiff, and non-responsive to product and heat styling. You slap on oils, creams, gels, and what do you get? Hair that’s still frizzy, still dry, and now, somehow, greasy, and it won’t even hold a curl or stay straight and frizz free.
We’ve all been there—time wasted, and expensive hair products rendered defunct. Leaving us frustrated, and still not loving what’s in the mirror.
The plot twist? You could actually spend less money, less time, and get better results with a keratin treatment. Yep, we said it: spend less and get more.
Why Less is Actually More
One simple 90-minute treatment gives you three months of rapid heat styling that’s humidity resistant. No more daily juggling of serums, creams, and sprays. We’ve been taught to believe that the more products you use, the better your hair will look. Take it from professionals - that’s a lie. More products could equal buildup, increased frustration, and more money down the drain (literally).
Simply put, keratin is the heart of your hair. Over time, thanks to heat styling, chemicals, and good ol’ environmental damage, your hair loses this key protein. The result? Dryness, frizz, and breakage. But here’s where a keratin treatment from Lasio comes in like a superhero.
Looking for a Keratin? Our Keratin Tropic is formaldehyde free, long term solution for frizz, and is safe for all hair types and clients looking to keep their curls.
During the treatment, a keratin solution is applied to your hair, where it bonds with your strand’s natural proteins. It fills in the cracks and rough spots in your hair shaft, smoothing the cuticle and essentially sealing in moisture. Afterwards your hair feels softer, shinier, and healthier.
Keratin isn’t just a short-term fix, it’s like giving your hair a new life. Instead of patching up the problem with more product, it goes straight to the source—repairing damage and reinforcing your hair’s structure.
So, yes, less really is more.
Make the Switch—Your Hair (and Wallet) Will Thank You
Why juggle dozens of products when you can have hair that behaves with just one treatment? Keratin gives you more time to live your life and less time to play chemist in your bathroom. It’s the gift that keeps on giving long after the holiday season.
Find a salon near you and get LASIO’s formaldehyde-free keratin treatment. You’ll be investing in three months of smooth, manageable, head-turning hair. And trust us, once you go keratin, you’ll never go back.
