Color Confidence in Every Wash.
UV-protected. Fade-defying. Keratin-infused. You paid for that color — stop washing it down the drain.
Every shower is a choice: protect your shade or fade it. Hypersilk Color-Treated Shampoo is the protect button — a gentle, sodium-chloride-free, keratin-infused formula that deep cleanses without stripping color or shine. Built with a blend of natural oils, amino acids, vitamins, and protective antioxidants — plus UV protection that shields your shade from the sun — it locks color in wash after wash, so your red stays fiery, your blonde stays bright, and your brunette stays rich long after the salon.
Bonus for keratin clients: every wash reinforces your Lasio keratin treatment instead of eroding it.
Why Color-Treated Hair Needs Its Own Shampoo
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—Locks in color — prevents premature fading and brassiness so your shade stays brilliant after multiple washes
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—Built-in UV protection — the sun is the #1 color thief; this formula shields strands from UV fade and dullness
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—Keratin-infused — strengthens, repairs, and reinforces your hair (and your Lasio keratin treatment) with every use
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—Sodium-chloride-free & gentle — cleanses away buildup and pollutants without stripping moisture or pigment
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—Amino acid complex — helps prevent breakage and repairs dry hair and dry scalp
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—Heals as it cleans — fills in cracks in the cuticle to protect against damage, split ends, and breakage
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—Vitamins, antioxidants & natural oils — deep nourishment and serious shine in every lather
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—Cruelty-free — never tested on animals
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—For every color and every texture — high-lift blondes, vivid fashion shades, glossy brunettes, fiery reds, highlights, and balayage
How to Wash Color-Treated Hair Without Washing Out the Color
Your wash routine determines whether your color lasts 8 weeks or 4. Here's the colorist-approved playbook:
Fresh color? Give it a full 48–72 hours before the first shampoo so the pigment fully sets in the cuticle. When you do wash, make it this one.
Hot water blows the cuticle open and lets pigment escape — it's the fastest way to fade at home. Wash in lukewarm water, always.
Apply a small amount at the scalp and massage with fingertips for 1–2 minutes. Let the lather rinse down through your lengths — your colored mid-lengths and ends need cleansing, not scrubbing.
Every wash is a little fade. Aim for every 2–3 days, using dry shampoo in between — your color (and your natural oils) will thank you.
Finish with 10 seconds of cool water to snap the cuticle shut, locking pigment, keratin, and nutrients inside. Closed cuticle = trapped color + mirror shine.
Shampoo cleans and protects; the Hypersilk Color-Treated Conditioner seals the deal. Skipping it leaves the cuticle open — and open cuticles leak color.
What Fading Color Is Actually Costing You
| Your Current Routine |
Over 8 Weeks |
| An "emergency" gloss or toner to revive faded, brassy color ($60–$120) |
$60–$120 |
| Coloring more often because your shade won't hold ($120–$300+ per visit) |
$120–$300 |
| Purple shampoos, color masks, shine sprays to patch the fade |
$40–$100 |
| Hypersilk Color-Treated Shampoo |
One bottle. Your color, protected. |
| Savings are illustrative and vary by routine and local pricing. |
Here's the math your colorist wishes you knew: stretching your color appointments by even 2–3 weeks — because your shade still looks fresh — saves you one or two full color services a year. That's hundreds of dollars protected by the bottle sitting in your shower.
For the Stylist
Send Your Color Home With a Bodyguard
You created that dimension. That perfect tone. Then your client went home to a stripping drugstore shampoo — and came back in 5 weeks calling your work "faded." Hypersilk Color-Treated Shampoo is how your color survives their shower.
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—One-sentence close at checkout: "This is the shampoo that keeps the color we just did looking like today — it has UV protection built in."
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—Protect your reputation — clients judge your color by week 6, not day 1. Fade-defying aftercare means your work gets the credit it deserves.
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—Pair it with Color Pro keratin — the Color Pro treatment seals color in at the chair; this shampoo defends it at home. Sell them as a system and own the client's whole color journey.
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—Bundle the Color Confidence Set — shampoo + conditioner in one upsell sentence, doubling the ticket and the results.
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—Consumable = recurring revenue — every bottle is a 6–8 week countdown to their next visit.
Your Color Should Fade on Your Schedule — Not Your Shower's
Vibrant on day 1 is easy. Vibrant on day 60 is Hypersilk.
Suited for all hair types, textures, and color services. For best results, follow with Hypersilk Color-Treated Conditioner and rinse with cool water.
